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WINTER INTERNSHIP & LEARN FUNDAMENTALS OF DIGITAL MARKETING
ADVANCE DIGITAL MARKETING
is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Fundamentals
1. 7 Fundamentals for Digital Marketing Success provides you with a simple framework for developing the key elements required for successful B2B online marketing in your business
Website Planning and Structure
2. A website's structure refers to how the website is set up, i.e. how the individual subpages are linked to one another. It is particularly important that crawlers can find all subpages quickly and easily when websites have a large number of subpages.
Facebook Marketing Fundamentals
3. Your business page is your 'face' on Facebook, and serves as an introduction for newcomers and fans alike. Follow your branding rules with a consistent visual layout, make sure that links are easily available to your products and resources.
Google Adwords Basics
4. Your advertisements can also show up on Google's content network which places your ads on websites wishing to monetize withGoogle Adsense. The way it works is very simple. You tell Google what ads you want to show up on their results page based on keyword searches from their users.